Lead sources are where your leads come from. In the context of LeadSigma, we're talking about any web forms, landing pages, Google or Facebook ad forms, or any other form that you can integrate using Zapier. When a lead completes one of your forms, his or her information flows into LeadSigma. As a user within LeadSigma, we want to know the lead's source both so we have some context and also so that we can determine which sequence to send that lead into.
Check out our lead sources video to learn more: